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1

Social Marketing: An Approach to Planned Social Change

Philip Kotler and Gerald Zaltman

Journal:

Journal of Marketing

Year:

1971

Language:

english

File:

PDF, 2.50 MB

english, 1971

2

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Moorman, Christine, Zaltman, Gerald, Deshpande, Rohit

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.75 MB

english, 1992

3

Rethinking Market Research: Putting People Back In

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 3.27 MB

english, 1997

4

Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

Robin A. Coulter, Gerald Zaltman and Keith S. Coulter

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 4.60 MB

english, 2001

5

A Theories-in-Use Approach to Building Marketing Theory

Zeithaml, Valarie A., Jaworski, Bernard J., Kohli, Ajay K., Tuli, Kapil R., Ulaga, Wolfgang, Zaltman, Gerald

Journal:

Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 359 KB

english, 2019

6

Health Service Marketing: A Suggested Model

Gerald Zaltman and Ilan Vertinsky

Journal:

Journal of Marketing

Year:

1971

Language:

english

File:

PDF, 1.93 MB

english, 1971

7

Factors Affecting Trust in Market Research Relationships

Moorman, Christine, Deshpandé, Rohit, Zaltman, Gerald

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 2.36 MB

english, 1993

8

Factors Affecting Trust in Market Research Relationships

Christine Moorman, Rohit Deshpandé and Gerald Zaltman

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 818 KB

english, 1993

9

Marketing Inference in the Behavioral Sciences

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.13 MB

english, 1970

10

Influence Strategies in Buying Centers

Venkatesh, R., Kohli, Ajay K., Zaltman, Gerald

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 690 KB

english, 1995

11

Are You Mistaking Facts for Insights?

Zaltman, Gerald

Journal:

Journal of Advertising Research

Year:

2014

Language:

english

File:

PDF, 117 KB

english, 2014

12

Factors Affecting the Use of Market Research Information: A Path Analysis

Rohit Deshpande and Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 636 KB

english, 1982

13

A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use

Deshpande, Rohit, Zaltman, Gerald

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 307 KB

english, 1984

14

Philip Kotler

Journal:

Journal of Marketing

Year:

1972

Language:

english

File:

PDF, 448 KB

english, 1972

15

Social Marketing: An Approach to Planned Social Change

Kotler, Philip, Zaltman, Gerald

Journal:

Social Marketing Quarterly

Year:

1997

Language:

english

File:

PDF, 929 KB

english, 1997

16

Integration and Synthesis; Marketing: Contributions from the Behavioral Sciences;

Shaw, Steven J., Zaltman, Gerald

Journal:

Journal of Marketing

Year:

1966

Language:

english

File:

PDF, 187 KB

english, 1966

17

Memory Change: An Intimate Measure of Persuasion

Braun-Latour, Kathryn A., Zaltman, Gerald

Journal:

Journal of Advertising Research

Year:

2006

Language:

english

File:

PDF, 139 KB

english, 2006

18

Organizational buying behavior: Hypotheses and directions

Gerald Zaltman, Thomas V. Bonoma

Journal:

Industrial Marketing Management

Year:

1977

Language:

english

File:

PDF, 625 KB

english, 1977

19

Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

Coulter, Robin A., Zaltman, Gerald, Coulter, Keith S.

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 4.12 MB

english, 2001

20

The Confidence Gap: Business, Labor, and Government in the Public Mindby Seymour Martin Lipset; William Schneider

Review by: Gerald Zaltman

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 192 KB

english, 1986

21

On Becoming a Social Scientist: From Survey Research and Participant Observation to Experiential Analysisby Shulamit Reinharz

Review by: Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1981

Language:

english

File:

PDF, 157 KB

english, 1981

22

A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms

Rohit Deshpande and Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1987

Language:

english

File:

PDF, 306 KB

english, 1987

23

Ethics in Marketing Research: Their Practical Relevance

Alice M. Tybout and Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 2.65 MB

english, 1974

24

Marketing’s forthcoming Age of imagination

Zaltman, Gerald

Journal:

Year:

2016

Language:

english

File:

PDF, 494 KB

english, 2016

25

A behavioral window on the mind of the market: An application of the response time paradigm

Fred W. Mast, Gerald Zaltman

Journal:

Brain Research Bulletin

Year:

2005

Language:

english

File:

PDF, 94 KB

english, 2005

26

Les stratégies d'influence dans les centres d'achat

R. Venkatesh, Ajay K. Kohli and Gerald Zaltman

Journal:

Recherche et Applications en Marketing

Year:

1996

File:

PDF, 2.04 MB

1996

27

Factors Affecting the Use of Market Research Information: A Path Analysis

Deshpande, Rohit, Zaltman, Gerald

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 2.26 MB

english, 1982

28

Rethinking Market Research: Putting People Back In

Zaltman, Gerald

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 2.01 MB

english, 1997

29

A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms

Deshpande, Rohit, Zaltman, Gerald

Journal:

Journal of Marketing Research

Year:

1987

Language:

english

File:

PDF, 791 KB

english, 1987

30

Influence Strategies in Buying Centers

Venkatesh, R., Kohli, Ajay K., Zaltman, Gerald

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 1.67 MB

english, 1995

31

Ethics in Marketing Research: Their Practical Relevance

Tybout, Alice M., Zaltman, Gerald

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 1.63 MB

english, 1974

32

Measuring multiple buying influences

Ajay K. Kohli, Gerald Zaltman

Journal:

Industrial Marketing Management

Year:

1988

Language:

english

File:

PDF, 877 KB

english, 1988

33

Complainers and noncomplainers revisited: Another look at the data

Kjell Grønhaug, Gerald Zaltman

Journal:

Journal of Economic Psychology

Year:

1981

Language:

english

File:

PDF, 724 KB

english, 1981

34

Comment on “Using the Forced Metaphor-Elicitation Technique (FMET) to Meet Animal Companions within Self”

Lindsay Zaltman

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 99 KB

english, 2008

35

The Pedagogy of Executive Education in Business Markets

Narayandas, Narakessari, Rangan, V. Kasturi, Zaltman, Gerald

Journal:

Journal of Business-to-Business Marketing

Year:

1998

Language:

english

File:

PDF, 247 KB

english, 1998

36

The Role of Clinical-Demographic Characteristics in Ophthalmic Manifestations of Inflammatory Bowel Disease

Biancardi, Ana Luiza, Zaltman, Cyrla, Troncoso, Leandro Lopes, Luiz, Ronir Raggio, Moraes, Haroldo Vieira de

Journal:

Inflammatory Bowel Diseases

Year:

2018

Language:

english

File:

PDF, 103 KB

english, 2018

37

A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use

Deshpande, Rohit, Zaltman, Gerald

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 1.01 MB

english, 1984

38

A Theories-in-Use Approach to Building Marketing Theory

Zeithaml, Valarie A., Jaworski, Bernard J., Kohli, Ajay K., Tuli, Kapil R., Ulaga, Wolfgang, Zaltman, Gerald

Journal:

Journal of Marketing

Year:

2019

File:

PDF, 359 KB

2019

39

The dissemination of task and socioemotional information in an international community of scientists

Gerald Zaltman, Barbara Marie Köhler

Journal:

Journal of the American Society for Information Science and Technology

Year:

1972

Language:

english

File:

PDF, 999 KB

english, 1972

40

A note on an international invisible college for information exchange

Journal:

Journal of the American Society for Information Science and Technology

Year:

1974

Language:

english

File:

PDF, 459 KB

english, 1974

41

[Review of Marketing Research] Review of Marketing Research: Special Issue – Marketing Legends Volume 8 || Lessons Learned during a Career

Zaltman, Gerald

Year:

2011

Language:

english

File:

PDF, 251 KB

english, 2011

42

Comments on "Institutional Contributions to Scholarly Journals of Business"

Journal:

The Journal of Business

Year:

1974

Language:

english

File:

PDF, 365 KB

english, 1974

43

Reply to Commentary on: “The Pedagogy of Executive Education in Business Markets,” by Elizabeth J. Wilson

Narayandas, Narakessari, Rangan, V. Kasturi, Zaltman, Gerald

Journal:

Journal of Business-to-Business Marketing

Year:

1998

Language:

english

File:

PDF, 105 KB

english, 1998

44

Toward a New Marketing Science for Hospitality Managers

Zaltman, G., Olson, J., Forr, J.

Journal:

Cornell Hospitality Quarterly

Year:

2015

Language:

english

File:

PDF, 295 KB

english, 2015

45

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Alice M. Tybout and Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1975

Language:

english

File:

PDF, 737 KB

english, 1975

46

The inquiry center

Barabba, Vincent P., Zaltman, Gerald

Journal:

Strategy & Leadership

Year:

1991

Language:

english

File:

PDF, 388 KB

english, 1991

47

Experimental Methods of Analyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategyby Edgar A. Pessemier

Review by: Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 303 KB

english, 1966

48

Diagnosis and treatment of inflammatory bowel disease: First Latin American Consensus of the Pan American Crohn's and Colitis Organisation

Yamamoto-Furusho, J.K., Bosques-Padilla, F., de-Paula, J., Galiano, M.T., Ibañez, P., Juliao, F., Kotze, P.G., Rocha, J.L., Steinwurz, F., Veitia, G., Zaltman, C.

Journal:

Revista de Gastroenterología de México

Year:

2017

File:

PDF, 3.84 MB

2017

49

Barriers to advancing the science and practice of marketing

Baron, Andrew Scott, Zaltman, Gerald, Olson, Jerry

Journal:

Journal of Marketing Management

Year:

2017

Language:

english

File:

PDF, 1.53 MB

english, 2017

50

The Science of Marketing, and Marketing as Science: Editors' Introduction

Bonoma, Thomas V., Zaltman, Gerald

Journal:

American Behavioral Scientist

Year:

1978

Language:

english

File:

PDF, 354 KB

english, 1978